Пакет по управлению рекламными бюджетами для стартапов: пошаговый план от агентства

# Пример скрипта на Python, объединяющий Google Ads и Яндекс.Директ
# и применяющий простые правила бюджета и ставок.

import requests, json, time

# --------------------- Конфигурация ---------------------
GOOGLE_API_URL = "https://googleads.googleapis.com/v8/customers/{customer_id}/googleAds:search"
YANDEX_API_URL = "https://api.direct.yandex.com/json/v4"
GOOGLE_TOKEN = "ya_oauth_token" # OAuth 2.0
YANDEX_TOKEN = "ya_oauth_token" # OAuth 2.0

# Порог превышения бюджета (напр., 20% выше)
BUDGET_THRESHOLD = 1.2

# --------------------- Получаем данные ---------------------
def fetch_google_ads():
 headers = {
 "Authorization": f"Bearer {GOOGLE_TOKEN}",
 "Content-Type": "application/json"
 }
 body = {
 "query": """
 SELECT campaign.id, campaign.name, campaign.status,
 metrics.cost_micros, metrics.conversions
 FROM campaign
 WHERE segments.date DURING LAST_7_DAYS
 """
 }
 resp = requests.post(GOOGLE_API_URL, headers=headers, json=body)
 return resp.json()

def fetch_yandex_direct():
 headers = {
 "Authorization": f"Bearer {YANDEX_TOKEN}",
 "Content-Type": "application/json"
 }
 body = {
 "method": "getAccounts",
 "params": {},
 "id": 1,
 "version": "4.0"
 }
 resp = requests.post(YANDEX_API_URL, headers=headers, json=body)
 return resp.json()

# --------------------- Правила ---------------------
def apply_rules(google_data, yandex_data):
 # Если расход превысил бюджет на 20%, приостанавливаем кампанию
 for campaign in google_data.get("results", []):
 cost = campaign["metrics"]["cost_micros"] / 1_000_000 # в рублях
 budget = get_campaign_budget(campaign["campaign"]["id"])
 if cost > budget * BUDGET_THRESHOLD:
 pause_campaign_google(campaign["campaign"]["id"])

 # Аналогично для Яндекс.Директа
 for account in yandex_data.get("result", []):
 spend = account["spend"] / 1_000 # в рублях
 budget = account["budget"]
 if spend > budget * BUDGET_THRESHOLD:
 pause_campaign_yandex(account["accountId"])

def get_campaign_budget(campaign_id):
 # В реальном коде делаем запрос к API или читаем из БД
 return 100_000 # placeholder

def pause_campaign_google(campaign_id):
 url = f"https://googleads.googleapis.com/v8/customers/{{customer_id}}/campaigns/{campaign_id}"
 headers = {
 "Authorization": f"Bearer {GOOGLE_TOKEN}",
 "Content-Type": "application/json"
 }
 body = {"status": "PAUSED"}
 requests.patch(url, headers=headers, json=body)
 print(f"Google campaign {campaign_id} paused")

def pause_campaign_yandex(account_id):
 url = "https://api.direct.yandex.com/json/v4"
 headers = {"Authorization": f"Bearer {YANDEX_TOKEN}", "Content-Type": "application/json"}
 body = {
 "method": "setCampaigns",
 "params": {
 "campaigns": [
 {"id": account_id, "status": "PAUSED"}
 ]
 },
 "id": 2,
 "version": "4.0"
 }
 requests.post(url, headers=headers, json=body)
 print(f"Yandex campaign {account_id} paused")

# --------------------- Запуск ---------------------
if __name__ == "__main__":
 google = fetch_google_ads()
 yandex = fetch_yandex_direct()
 apply_rules(google, yandex)
 # Планируем запуск каждые 12 часов
 time.sleep(43200) # 12h